Well folks, we did it. We’re in the homestretch. In a little over 3 1/2 months, 2020 will be behind us. Many companies have been impacted by the pandemic and have had to make adjustments to how they operate. Some have struggled to maintain revenue. Some have had to go through structural changes. It's been a rough year for online publishers.
At OAO, we’re a services company first. Our goal is to help our clients run their business better. Period. With that, when the pandemic hit, we immediately started to work on developing new products and establishing partnerships that could help our clients navigate the rough road ahead. We talked about ways to help clients increase revenue without having additional out of pocket expenses, and with minimal operational effort on their part. We talked about additional analytics we could provide to assist with business planning, ad sales, and yield management. We wanted to help take care of our clients, the way we take care of their ad operations. With that, we created the “OAO Care Package.”
The OAO Care Package consists of:
OAO Alpha Video
Deploy a video auction environment via an ad tag. Provides publishers with a seamless and cost-effective way to generate additional revenue without the need to manage a programmatic demand stack.
OAO EAC
OAO EAC empowers publishers to deliver ads into email via Google Ad Manager and other connected third-party systems. Trafficking and reporting for all newsletters can now be managed via an existing Google Ad Manager network, with no additional platforms or UIs.
Magnite Demand Manager
OAO has partnered with Magnite to enable publishers of all sizes to easily deploy, configure, and optimize their own prebid-based header bidding solution, resulting in greater operational efficiencies and significant revenue uplift.
Intowow’s Yieldbooster
A powerful plug-and-play optimization tool for both Google Ad Exchange & Open Bidding, Yieldbooster uses proprietary technology to increase ad yield. The setup process is simple, and publishers see a significant revenue “boost” within hours of implementation.
…and there’s more! We’ve also partnered up with Ad-Juster (now part of DoubleVerify) to assist with your analytics and reporting, and Distroscale to add even more video revenue into the mix.
We’d love to talk.
Please reach out to your OAO Account Manager, your OAO Managed Services or OAO Support team, or simply contact us here.
Thanks very much, as always, for everything! Cheers to a strong Q4!
All the best,
The OAO Team
