The History of Ops, Part I
“This industry is literally 20 years old,” comments Michael Alania, EVP at Outsourced Ad Ops and witness to the at-times insanely rapid evolution of digital advertising and the operations role at its core. “You look at where we are now versus where we’ve come from, it’s pretty staggering. And with how quickly technology is developing and evolving, you have to wonder where we’ll be in another 20 years.”
It’s something to ruminate on, and fortunately I am in a room full of ruminators – Alania, OAO Founder and President Craig Leshen, who began his career in ops back in 1996 at Hachette Filipacchi Magazines, and AdMonsters Content Czar Rob Beeler, who gained his ops laurels while deep in the Advance Internet (now Advance Digital) stack. Over coffee and pastries, they are taking a trip back to the days before third-party ad servers, and when hacking was standard operating procedure. I’ve been allowed to sit in and take notes, occasionally nagging for more details about the distant past – which just so happens to have taken place in the blink of an eye.
Click here to read the full article: https://www.admonsters.com/blog/history-ops-part-i
You can also learn more about The Job of Ad Ops here: http://adops.com/the-job-of-ad-ops/