We use OAO essentially as our ad trafficking division and they’ve had great success for us. They set up all of our ad products, troubleshoot any problems that arise, and make sure that the site functions properly from an ad trafficking perspective.I am profoundly aware of the technical and staffing requirements to keep our ad operations performing at the highest level. Over the years, as I spoke to other premium publishers, OAO’s name came up again and again. Since we started working with OAO they have become a critical partner for, and an important extension of, the PGA Tour.Our needs have become more sophisticated over the years and OAO has helped us keep up with the pace of change. OAO has allowed us to stay ahead of the technology curve. We’ve grown together over the past five years and will continue to work together to manage the changes yet to come.
I’ve been in the publishing industry for a long time and know that ad ops jobs can have high turnover. OAO provides the skills and expertise we need in a cost-effective way. They stay on top of industry developments and we benefit from their knowledge and experience.Our needs have remained pretty stable over the years and OAO has met them consistently. They manage an important back office function for us and are truly an extension of our team.
A level of professionalism every company should strive to achieve. When you combine the fact that they’re experts at all aspects of ad operations, with their knowledge of sales and client relationship management, you end up with a company that not only helps you with your day-to-day business but one that problem solves for you when you need it most.A perfect counterpart to your business..
OAO has great industry knowledge and is highly responsive to any technical questions we have. Our OAO team is very communicative and helpful in understanding ad optimization and best practices to help support our business goals.In regards to our DFP reseller relationship, OAO provides our team with a personal touch. We have a great relationship with our account managers; they consistently go above and beyond and we truly see them as a partner, not a vendor.
WWD.COM is the leading online destination for executives in the fashion, retail and beauty industries. Our ad serving requirements are unique and challenging given our subscription model and B2B nature. Because of OAO’s extraordinary customer service and unbelievably deep knowledge of the vagaries of ad operations our online ad sales force has been able to grow our ad revenues by 200%.They are the one vendor we work with who has yet to drop the ball or balk at insane deadlines and requests.
AT&T had a goal: Find a business to outsource our online ad trafficking to that possessed a high level of expertise, while at the same time be a cost effective solution. OAO was our answer. The transition to using their trafficking team was seamless. They’ve constantly monitored our campaigns and have been available to use around the clock.They told us that it would ‘feel like we’re right down the hall.’ and they were right.This is not your typical outsourcing company. AT&T couldn’t be happier.
I’ve been working with OAO for over 4 years now. As a former ad operations director I recognize the superior service and skills that OAO brings to the table.More than a vendor, OAO acts as a true partner — in effect our OAO team is just as involved in our day-to-day operations as our in-house staff. There is a seamless integration between my sales team and the team over at OAO.
As we looked at our needs, it was important that we had a US team – we didn’t want to offshore – and OAO fit the bill perfectly.I’m constantly pleasantly surprised by the range of support and services OAO can provide. We initially turned to them for help with trafficking and our ad server migration, both areas of strength for them; but over time our needs have evolved and grown more complex and at every turn OAO has been there for us. OAO has grown with us over the years – they have recognized how the scale of our business has changed, how the number of devices our customers use has grown exponentially – and they’ve made managing these developments seem simple.We operate in a world of more than 250 customer endpoint devices and we need to be able to serve ads effectively to all of them. OAO has done a great job of understanding the issues we face and has come in again and again with solutions that just work. It’s nice to know they’re there for us.
After working with numerous other online ad ops companies, OAO sets the bar for what an outsourced ad operations company should be.Their team has gone above and beyond our expectations, which allows us to be more efficient and focus on selling.
Working with OAO has been wonderful! The entire staff is extremely knowledgeable about the entire online advertising industry. They consistently provide timely and professional support for all our ad ops needs. In addition to managing the trafficking of campaigns, they are always willing to jump in and help with whatever we need, whether it’s creating inventory reports, assisting clients with technical questions or suggesting how to maximize ad inventory.OAO has also been an integral part of the Road Runner redesign effort, providing technical expertise as well as best practices from the online industry. The 24/7 support they provide is priceless!
I want to feel like my team is fully integrated into my business.
I want my team to work seamlessly with my business so I feel as if they’re employees and not a traditional outsourced solution.
I want to know everyone on my team.
I want to feel like my team knows my business just as well as my employees do.
Outsourcing will allow my company the luxury of not having to worry about staffing, managing, training or turnover of ad operations employees.
My team should be fully knowledgeable about current industry trends and technologies.