SPRINGSERVE

Managing and monetizing high-value video ad inventory at scale can be a challenging proposition for publishers, especially without the proper ad serving framework in place. OAO has partnered with SpringServe to provide publishers with access to, and support for, the leading independent ad serving platform for OTT, CTV, and video advertising!

Utilized by a wide variety of publishers and content owners, SpringServe offers a full stack of ad serving, optimization, and automation solutions that make video ad serving smarter across devices. Trusted by leading publishers & advanced TV distributors, its platform delivers control, transparency, and analytics to increase ad performance and revenue from media sales.

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Platform Features

  • Real-time, actionable analytics

  • Next generation ad pod & VMAP management

    • Manage ad break rules and ad schedules

    • Easily integrate with ad stitching and DAI partner platforms

  • Cross-screen ad serving for in-app, mobile web, desktop, CTV, game console, and other OTT environments

  • Weighted inventory allocation to manage the percentage of inventory kept vs sent to distribution partners or platforms

  • Video header bidding technology built within the platform

  • Taglessly transact with other platform members with DirectConnect

  • Auction inventory via server side connections to SSPs, DSPs, and trading desks with Programmatic Connect.

  • Fully transparent, brand-safe ecosystem that benefits advertisers, publishers, and consumers

What would we want if we were the publisher?

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I want to feel like my team is fully integrated into my business.

I want my team to work seamlessly with my business so I feel as if they’re employees and not a traditional outsourced solution.

I want to know everyone on my team.

I want to feel like my team knows my business just as well as my employees do.

Outsourcing will allow my company the luxury of not having to worry about staffing, managing, training or turnover of ad operations employees.

My team should be fully knowledgeable about current industry trends and technologies.