adops.com’s Google AM360 Reseller Offering: What Makes It Different and Why Publishers Are Making the Move
If you’re a publisher running on Google Ad Manager 360 (AM360), you already know how critical your reseller partnership is. The right partner should be helping you grow revenue, not creating friction, yet too often, the opposite is true.
Long ticket times, surprise fees, and limited escalation paths can put a strain on publisher <> vendor relationships. Many publishers end up feeling like just another number on a massive client list.
You’re not alone. The AM360 reseller market has become crowded with providers that offer compelling rates but lack the technical partnership publishers actually need. That gap between access and answers is exactly why adops.com, a long-standing Google Certified Publishing Partner (GCPP), built a different kind of reseller program.
How adops.com Does It Differently
From the outside, many AM360 resellers look the same: same platform, similar rates, familiar promises. However, a great reseller partnership is measured not by access, but by outcomes, and the right partner acts as an extension of a publisher’s ad operations team. We designed our reseller model to deliver complete transparency, reliable support, and measurable value.
Transparent by Design: Straightforward, volume-based pricing with no hidden markups. You always know what you’re earning and what you’re paying.
Hands-On Service: Our U.S.-based ad ops teams with decades of experience manage QA, troubleshooting, and performance optimization.
Flexible Setup Options: We support both Manage Account and Manage Inventory configurations, so your stack can evolve without disruption or downtime.
Full-Stack Partnership: Beyond AM360 and AdX, we integrate across Prebid, Open Bidding, video, app, and custom monetization tools, giving you a single, connected view of your revenue.
Manage Account vs. Manage Inventory: Choosing the Right Setup for Your Business
Through Google's Multiple Customer Management (MCM) program, publishers can partner with adops.com using two distinct AM360 structures: Manage Account (MA) or Manage Inventory (MI). The choice between these depends on the publisher's preferred level of control and operational requirements.
Manage Account (MA): Full Control, Expert Support
Operate your own AM360 account under your organization’s name while leveraging adops.com’s reseller relationship, preferred pricing, and hands-on support.
Full administrative access and configuration control
Your data and reporting stay fully independent
adops.com manages billing, technical support, and escalations
Best for: established publishers who want direct control with the backing of an experienced partner.
Manage Inventory (MI): Simplified Monetization, No Overhead
Access AM360 and AdX demand directly through adops.com’s Google account.
Fast onboarding
adops.com provisions, manages, and optimizes your setup
Minimal lift for your internal team
Best for: growing publishers who want access to enterprise tools without managing the infrastructure.
Want to learn more? Watch our Coffee, Tea, and Ad Ops webinar for a quick walkthrough of each model and how to decide which is right for you.
The adops.com Advantage in Practice
The difference shows up in the results. Publishers who switch to adops.com consistently see faster response times, cleaner reporting, and stronger revenue performance within weeks.
A major media group recently consolidated five networks under adops.com after years of inconsistent support.
Within the first month, they saw:
Faster reporting and escalation response times
Cleaner, transparent pricing
Improved pricing performance and yield consistency
More impactful support through expert consulting and advanced tools
Why Publishers Are Switching Now
The reseller landscape is evolving. Google’s partner ecosystem has consolidated, while publisher needs have only grown more complex. At the same time, AI, identity changes, and traffic pressures have raised the bar for data quality, responsiveness, and operational precision.
This is why many publishers are re-evaluating their reseller relationships ahead of 2026 and making the move to adops.com for a stronger foundation. Our approach isn’t just about offering better rates, it’s about creating clarity, control, and confidence in your monetization stack.
See the Difference for Yourself
Switching resellers doesn’t have to be risky or expensive. With adops.com, the transition is fully handled through Google’s Network Transfer process – no manual updates, no downtime, and no disruption to your ad delivery. We coordinate directly with Google and your previous reseller to complete the transfer, so your setup, data, and history stay intact.
adops.com offers a transparent, proven path to better performance, and we’ll even match your current reseller rate so you can switch with confidence.
