The Job of Ad Ops

Ad operations is an area within the world of digital advertising that most people probably don’t know too much about. They may be familiar with the general idea of what ad ops is, but they wouldn’t necessarily understand what ad ops does. And that’s ok because ad ops is not always easy to define. It is a complex, dynamic function that sits between sales, technology, finance, product, marketing, and, in many organizations, a foosball table. To be sure, as with any complex, dynamic function that interacts with myriad internal and external groups, illustrating the role, responsibilities, technical acuity, and general kick-ass skill set in an infographic was no small challenge. But we gave it a shot anyway – because coming up with solutions is what ad ops does.

Download the PDF


oao_mobile_web_optimization.png

Mobile Web Optimization

You built a mobile website. That’s great! But, chances are good that your job is far from done. Implementing targeted mobile web optimizations, aimed at bringing down content load and ad load speeds, can deliver enormous benefits both for your mobile sites and across the entire web ecosystem. Publishers who invest in these optimizations see lower bounce rates, higher viewability scores, and most importantly, more engaged (and happy!) users.

Download the PDF


Audience Extension

Deploy targeted advertising campaigns to your users anywhere online by identifying them as users of your content.

Download the PDF


oao_viewability_guide_thumbnail.jpg

Viewability eBook

You built a mobile website. That’s great! But, chances are good that your job is far from done. Implementing targeted mobile web optimizations, aimed at bringing down content load and ad load speeds, can deliver enormous benefits both for your mobile sites and across the entire web ecosystem. Publishers who invest in these optimizations see lower bounce rates, higher viewability scores, and most importantly, more engaged (and happy!) users.

Download the PDF


Managing Monetization

On the surface, managing monetization partners might appear to be plug-and-play, but programmatic is far from automatic. The following illustrates the role publisher side ad ops plays in managing the increasingly complex world of monetization.

Download the PDF