Today Google announced the release of its next generation publisher ad serving platform, the new DoubleClick for Publishers.  Outsourced Ad Ops has been working with the DoubleClick team on the product which includes a number of enhancements and innovations that combine Google’s sophisticated algorithms, data processing power and UI design expertise with DoubleClick’s display advertising experience.  Here are some of the new and updated features our clients will be able to take advantage of in the DFP upgrade:

•    Usability:  The new DFP features a completely redesigned user interface and workflow.

•    Visibility:  Thanks to the speed and processing power offered by Google’s infrastructure, DFP can provide more reporting data with a new level of granularity. Google has also improved the accuracy and depth of the new DFP forecasting engine and availability forecasting reports.

•    Performance:  This next generation platform can think on your behalf, with a set of machine learning algorithms designed to boost performance for your advertisers.

•    Community:  Google will also be upgrading their Google Ad Manager customers to DFP Small Business, a simplified version of the new DFP platform designed to meet the needs of growing publishers.

We will work with you in the coming months regarding the scheduling of your DFP upgrade.  In the interim, if you have any questions or would like to gain more insight into the next generation of DFP, please feel free to contact us and your DFP account manager.

Posted by: admin on Monday February 22, 2010, 1:54 pm
Tagged as: Google, News